Identity Reinvention, Guided by Human Wisdom + AI
For high-achieving women ready to reinvent who they’re becoming — with expert human guidance and AI-supported reflection designed for real life change.
EVOLV is a neuroscience-informed identity reinvention experience for women who are done forcing change — and ready to work with their subconscious mind, nervous system, and emerging identity instead.
Not a program that pushes you.
Not a fix for what’s “wrong.”
A guided evolution of who you’re becoming.
This isn’t coaching.
It isn’t therapy.
And it isn’t self-improvement.
You’re not here because you haven’t tried hard enough.
You’re here because effort isn’t the issue.
EVOLV is designed for women who’ve already done the work —
and know their next shift won’t come from pushing harder.
This work happens at the level of identity, patterns, and nervous-system safety —guided by human depth and supported by intelligent, reflective technology.
How it works
Guided identity work
Reflection with Nova
Integration into real life
Change at identity level, not effort
Here, AI isn’t about automation or information.
It’s about reflection, clarity, and identity-level integration.
Inside EVOLV, AI takes the form of Nova — a guided reflection companion.
slow your thinking
explore subconscious patterns
reflect on what’s emerging
integrate insight into real life
This work is grounded in neuroscience and designed to support your nervous system.
That’s what makes this experience feel new — and deeply human.
Why EVOLV Uses AI (And Why That Changes Everything)
Trying to lose weight?
That’s not willpower.
That’s an identity shift.
Breaking self-sabotage patterns?
That’s not discipline.
That’s identity.
Retired — now asking “Who am I without my role?”
Starting over personally or professionally?
Identity.
Most change efforts fail not because women aren’t capable —
but because they’re trying to change behavior without updating the identity beneath it.
EVOLV works at the level where real change begins.
Instead of pushing harder or forcing transformation,
you learn how to work with your subconscious mind — not against it —
so your future identity begins pulling you forward naturally.
This is why change inside EVOLV feels different.
It’s not effort-based.
It’s identity-led.
And once identity shifts, behavior follows — sustainably.
Reinvention Is an Identity Process
This Is Reinvention — Reimagined
Most women arrive at EVOLV during a moment of quiet knowing.
On the outside, life may look successful —
but internally, something is shifting.
You may be:
navigating a life transition or identity change
questioning roles that once defined you
ready to release patterns that no longer fit
ambitious, but unwilling to keep forcing growth
curious about AI, yet unsure how to use it in a meaningful way
This isn’t about fixing yourself.
And it’s not about becoming someone else.
It’s about working with your identity — not against it — so the next version of you can emerge naturally.
That’s the difference.
What Women Experience Inside EVOLV
A calm, intelligent space for reinvention
Structure without pressure
Guidance without dependency
Clarity without overwhelm
EVOLV is where your next identity
is given the space — and support —
to take shape.
Featured Programs & Resources
Elevate your identity. Reinvent your future.
🟡 Rise Through Reinvention (PDF Playbook) — $497
Foundational identity reset framework
🟡 Rise Through Reinvention (Self-Guided 12-Week PDF Program) — $1497
Your full reinvention curriculum with weekly AI-supported integrations.
🟡 Rise Through Reinvention (12-Week ONLINE Program) — $2497 (COMING SOON)
Join the waitlist
Meet Joanna L. Cox
Founder & CEO. IP + AI-Enabled Transformation Systems Architect
Joanna L. Cox is a former CEO and identity reinvention strategist with over 17 years of experience designing transformation systems for high-performing individuals navigating pivotal life and leadership transitions.
She is the Founder & CEO of EVOLV Transformation Group, an IP-driven company building AI-enabled transformation systems that help individuals and couples reprogram subconscious patterns, dissolve outdated identities, and intentionally design who they become next — rather than reacting to change after it happens.
Joanna’s work operates at the identity level, where decisions, behavior, leadership capacity, and relationships are actually formed.Joanna’s methodology integrates:
Her methodology integrates:
proprietary subconscious reprogramming frameworks
identity evolution and reinvention strategy
emotional regulation and decision clarity under pressure
AI-supported insight through EVOLV’s proprietary IP and frameworks
This approach allows clients to move through reinvention with structure, intelligence, and autonomy, creating sustainable change without dependence on motivation-based coaching or surface-level tools.
Joanna’s work spans individual and relational transformation, including entrepreneurs, professionals, and couples navigating growth, reinvention, or realignment — delivered through intensives, retreats, AI-guided programs, and high-touch experiences, both in person and online.
Start With a Playbook
90-Day Reinvention Planner
Best for women beginning their identity reset
Commit to the 12-Week Program
Rise Through Reinvention™
Best for women ready for structured transformation
Private Work With Joanna
By application only — Best for women seeking accelerated, private work
Most women start with the self-guided Rise Through Reinvention experience as their entry point into EVOLV.
Contact Us
We would love to hear from you.
Whether you’re exploring coaching, inquiring about a program, or requesting media or speaking opportunities — please reach out. My team and I respond within 24–48 hours.
info@evolvtransformation.ca
You’re not reaching out to a generic inbox — you’re connecting directly with my team. Whether you’re curious about reinvention coaching, a program, or media opportunities, we’re here to support your next step. Expect a personal reply within 24–48 hours.
Your information is kept confidential and never shared.
Meet Nova — Your EVOLV AI Mentor™
AI-powered identity reflection and guidance — built from Joanna’s proprietary frameworks.
Nova helps you understand yourself differently — and rise differently.
She’s available in every program, guiding you through:
Identity clarity
Emotional regulation
Behaviour recoding
Future-self embodiment
Boundaries & alignment
She is not therapy, crisis support, or a substitute for medical/clinical care.
Nova is an AI-guided identity reflection companion — available to support insight and integration between sessions and programs.